Those of you follows the market of Cloud solutions’ providers will have noted for sure certain phenomena and behaviours that emerged dramatically in the last years.

  • The biggest players, ie Microsoft, Amazon and Google, have an increasingly more sophisticated and complex offer that can fulfill most business needs, thus eliminating the internal infrastructure. Apart from this trio, a very few other players can compete in more than two or three sectors. Who seeks an all-around solution must rely upon one of these.
  • In general the prices of these three giants tend to be higher than the rest of the market, but there are sectors (where economies of scale help) where are definitely cheaper than the average. To the detriment of smaller providers.
  • Who shows up in a more aggressive way on the market and manages to gain success despite the aforementioned three giants, makes it with a very specific PaaS or SaaS architecture, think of Salesforce/Force.com: smart and well architected structured starting from the resolution of a problem in the best way possible.
  • Traditional SaaS solutions like emails or object storage platforms (like Dropbox & Co.) compete with great difficulty with these giants, not in terms of prices but rather in terms of added value that Amazon, Microsoft and Google can offer. Microsoft in particular stands in a predominant position in the SaaS world thanks to the legacy of its past and traditional software: Exchange, Office and Sharepoint. Products that are heavily used in the Enterprise world that suffice to persuade lots of companies to partner with Microsoft, regardless of prices and modalities and times of effective migration.

Hence who -like some of you- wants to emerge in the world of Cloud services must maintain a certain appeal in order not to lose clients. So it makes sense to sell cheap mailboxes, but also to offer a management system that provides an added value and specific services to attract and keep loyal clients. Otherwise you will be replaced by one of these giants.

An aspect not to be underestimated is the extreme management complexity of these platforms and the continue updating they undergo: if you can’t compete with services, then organise and learn how to compete in the management of these platforms. Even experienced IT Managers can experience lots of difficulties in understanding and managing platforms so extended and structured like Amazon’s AWS, Microsoft’s Azure and Office 365 or Google Cloud Platform. The same difficulties will be faced by companies that don’t have an internal skilled and expert IT department and will, consequently, rely upon partners and consultants.

About the Author

Filippo Moriggia

After more than 10 years of experience in the technical journalism with PC Professionale (the italian version of PC Magazine) and other newspapers of Mondadori group, Filippo Moriggia founded GURU advisor, the reference website for IT professionals, system integrators, cloud providers and MSPs. He has a Master of Science in Telecommunications Engineering and works as a independent consultant and contractor for different firms. His main focuses are software, virtualization, servers, cloud, networking and security. He's certified VMware VCA for Data Center Virtualization.

banner eng

fb icon evo twitter icon evo

Word of the Day

In the field of Information Technology, the term piggybacking refers to situations where an unauthorized third party gains access to...

>

The acronym GDPR indicates the new General Data Protection Regulation, which will come into force on 25 May 2018. This...

>

The acronym DPO (Data Protection Officer) indicates the person or persons who, within the company context, are responsible for the...

>

InfiniBand is an input / output architecture for the transmission of data between high performance systems composed of CPUs, processors...

>

A Zero Day Exploit describes a situation in which specific and unknown vulnerabilities are disclosed to the public simultaneously with...

>
Read also the others...

Download of the Day

Netcat

Netcat is a command line tool that can be used in both Linux and Windows environments, capable of...

>

Fiddler

Fiddler is a proxy server that can run locally to allow application debugging and control of data in...

>

Adapter Watch

Adapter Watch is a tool that shows a complete and detailed report about network cards. Download it here.

>

DNS DataView

DNS DataView is a graphical-interface software to perform DNS lookup queries from your PC using system-defined DNS, or...

>

SolarWinds Traceroute NG

SolarWinds Traceroute NG is a command line tool to perform advanced traceroute in Windows environment, compared to the...

>
All Download...

Issues Archive

  • GURU advisor: issue 18 - April 2018

    GURU advisor: issue 18 - April 2018

  • GURU advisor: issue 17 - January 2018

    GURU advisor: issue 17 - January 2018

  • GURU advisor: issue 16 - october 2017

    GURU advisor: issue 16 - october 2017

  • GURU advisor: issue 15 - July 2017

    GURU advisor: issue 15 - July 2017

  • GURU advisor: issue 14 - May 2017

    GURU advisor: issue 14 - May 2017

  • GURU advisor: issue 13 - March 2017

    GURU advisor: issue 13 - March 2017

  • GURU advisor: issue 12 -  January 2017

    GURU advisor: issue 12 - January 2017

  • GURU advisor: issue 11 -  October 2016

    GURU advisor: issue 11 - October 2016

  • 1
  • 2
  • 3
  • BYOD: your devices for your firm

    The quick evolution of informatics and technologies, together with the crisis that mined financial mines, has brought to a tendency inversion: users that prefer to work with their own devices as they’re often more advanced and modern than those the companies would provide. Read More
  • A switch for datacenters: Quanta LB4M

    You don’t always have to invest thousands of euros to build an enterprise-level networking: here’s our test of the Quanta LB4M switch Read More
  • Mobile World Congress in Barcelona

    GURU advisor will be at the Mobile World Congress in Barcelona from February 22nd to 25th 2016!

    MWC is one of the biggest conventions about the worldwide mobile market, we'll be present for the whole event and we'll keep you posted with news and previews from the congress.

    Read More
  • 1